Imagine your website as a tool. It’s a tool for your business’ conversions and sales, and it’s also a tool that allows your audience to identify with what you have to offer.
Imagine a website that made your visitors feel heard and understood. Imagine having an intuitive path that leads visitors to your call to action. Imagine your website using human language (not business speak) that sounds just like you.
You may feel frustrated because you’ve tried to write your own website copy, and it either isn’t converting (translating into more business) or it doesn’t sound anything like the best version of you (and who you’re becoming). It’s near impossible to be objective about your own business and brand – both in terms of recognizing your weak spots and capitalizing on your unique abilities. Just like you’d hire a professional to fix that leaky bathroom pipe, you can hire a professional to craft the words for your website.
That’s where I come in.
I’m a copywriter (an industry term for “marketing writer”) with 8+ years of experience crafting sentences that get people to take action. I write in a direct, concise style that engages your audience without forcing the relationship. I believe customers are smart and just want to be spoken to with respect and honesty.
Ana nailed who I am at my core. Working with her revealed aspects of my business that needed further investigation, inspired me to create bigger goals, and made me rethink how I work. –Jivita Harris-Casey, Harris-Casey Designs
My goal is to make sure that your personality and unique brand proposition shines through in every sentence, and that your copy is cohesive with your other branding elements, such as your website design.
It feels like Ana knows me better than I know myself. I was impressed with the way that she took words from my mouth to create website copy that conveyed the message I wanted to share with my clients. Working with her clarified the way I brand my business.
–Christina Tindale, Daily Bliss Wellness
Your about page is the most viewed page on your website (and a well-written page will give you the highest return on your copywriting investment). A strong about page is essentially a sales page – you’re selling the potential customer on you. My about pages are written in first person and a conversational tone (no stodgy third-person professional-bio-speak here). My about pages are also multi-purpose – you can use the content for things like social media bios, press kits, and speaker bios.
Includes:
When you’re refreshing your branding, nothing less than a fully branded and cohesive website will suffice. With this package, I’ll create content for five website pages. The copy will allow your target audience to understand the breadth of what you offer, be excited for the results you can deliver, and engage with you as subject experts. Optional: web design services. Not optional: enticing first sentences, copy that speaks directly to your ideal clients, and captivating calls to action.
Includes:
Business card language, elevator pitch, newsletter topics, opt-in newsletter language, referral template, social media bio, tagline, or testimonial collection template
If you’re a unique snowflake that has a completely different project in mind than what’s offered above, customized packages are available. Tell me more in the form below.
Ana is such a positive, world-changing woman. Her vision is unique and refreshing—and it will forever change the way you think about your business. –Sarah Bray, A Small Nation
