The client:

Various

The project:

Just like any other copy, the purpose of your sales page is to connect with your audience and communicate the value of what you’re offering. My style tends towards conversational-style pages with clear benefits (which are different from features) that speak to your audience at both the practical and emotional level. Here are some sales pages I’ve written for clients (and you can always check out my own).

In their own words:

“I hired Ana because we didn’t have the skill set internally to create content that told a story in addition to helping sell a product. My reaction when I read the copy she wrote was: ‘I’m in love. It’s exactly what we’re going for with our client.’ She knows her craft well, has a collaborative nature, and needs minimal direction.” —Alex Beauchamp