Match the quality of your website copy with the quality of your products.

Imagine spending your time on what you’re best at, what makes you happiest, which is when you’re in the flow of creating your products and coming up with new ideas for your business.

Imagine being proud to share your website with people because it felt like you, the tone and words accurately representing your business’ story. And your business would grow, because your website visitors would connect to that story, creating lifelong fans, not just one-time customers.

But right now, you’ve hit a plateau with your profits (or are launching your business, having already spent money on creating your products). You worry that you’re losing potential customers who are visiting your website and not taking the steps you want them to take (follow you on social media, sign up for your newsletter or subscribe to your blog, and make a purchase).

When your website copy doesn’t represent you and your business, it’s like walking around in someone else’s clothes whose style doesn’t match yours. You feel overwhelmed with everything that’s already on your plate to run a successful business (it’s all your responsibility).

You’ve probably tried writing the copy yourself, or purchased DIY guides that lead you through the process …

But the words that come out still don’t sound like you or your brand, and you’re not sure whether they’re going to be effective for your website (and guide people to do what you want them to do).

I’m Ana Ottman, copywriter for entrepreneurs like you making quality products that bring beauty and meaning into people’s lives.

I didn’t just take a copywriting class and hang out my (virtual) shingle. My skills come from my 8+ years of practical experience helping companies of all sizes better communicate with their audiences. Along the way, I figured out that working with entrepreneurs is where I could see the biggest results and impact. (Plus you’re usually nicer and have more interesting stories.)

As a full-time writer, I can vouch for the fact that creating website copy that sounds like you is not easy. But I’ve discovered the secret to successful copy for product-based businesses. Lean in close and I’ll tell you …

It’s about sharing the story of your business with your customers.

That’s why I’ve developed a process for getting into the hearts and minds of entrepreneurs to find the gems in your business story, and then using that information to create website copy that guides your customers to take specific action.

I believe that the best website copy is simple, personality-driven, and purposeful.

And another thing? It’s not just about the products, it’s about the experience they enable.

That candle that centers you for creative work …

That bottle of wine that was opened when you first moved in together …

That notebook you schemed and dreamed in that led you to moving across the country or starting that business …

Products can be talismans for deepening our happiness and meaning behind everyday experiences—and I’m sure yours are.

You’re deeply invested in the process of creating your products and the day-to-day activities of running your business …

Which is why I’ve seen that hiring a professional copywriter takes a major burden off entrepreneurs’ shoulders. You don’t have to learn how to do yet another thing yourself (which is ultimately taking you away from what you really want to be doing—creating).

Hiring a professional copywriter gives you the security that your “write copy for website” to-do is taken care of by an expert (one less thing to think about when you’re awake at night).

I discover and understand your business goals, and write copy that takes those goals into account.

There are three ways to work with me:

I’ve helped my clients to grow their customer base and double their sales.

My biggest hidden value is that I can see the potential and future vision of what’s possible for your business, not just where you are right now.

The best time to hire a copywriter is after you’ve done some branding work—such as knowing what business you’re truly in, who your customers are, and how your products are different from others—and before a designer starts your website design. (If you already have a website design you’re happy with and just need copy, or are in a different phase than what’s described above, don’t worry, we can still be effective together.)

You can work with me from just about anywhere in the world.

And I only take on a handful of clients every year.

Now here’s the great news—you already have everything I need to create copy that sounds like you and tells your story. There’s nothing you have to research (that’s my job) or figure out how to organize or make happen (also my job).

This doesn’t mean you don’t put any time or work into the process. The amount of work required on your end depends on the scope of our work together and stage of your business (for full website copywriting packages, it’s typically in the ballpark of 15 hours over a two-month period).

Which leads me to my next point …

I work best with entrepreneurs who:

• Believe in people over profits, quality over quantity, and that less is more.
• Care deeply about the materials and sourcing of their products, and the human and environmental impact behind the choices they make.
• Connect with the stories behind indie businesses, and know that purchasing from these businesses are worth any additional extra time and money.
• Are enamored with the creative process and creating a product they can be proud of (even when it feels risky).
• Understand that artists have an important role to play in our societies.